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Global Big Data and Analytics Market in Telecom Industry Technology, Applications, Opportunity, Insights, Analysis Report 2014-2018
Big data is a huge volume of data that can be structured and unstructured and cannot be directly stored into a database without processing. Big data analytics refers to IT offerings that use various data mining techniques such as predictive modeling and text mining and helps telecom service providers to derive real-time actionable insights and aid in business decision making. Telecom companies are a host to huge volumes of data about customers and their usage details, which is stored in their databases. With big data analytics, these data can be stored, mined, and analyzed to not only meet the objective of improved bottom line, but also help telecom service providers to enhance customer experience.